Adidas signs on Sania Mirza |
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| Tuesday, 08 January 2008 | |
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Global sports brand Adidas signed India’s tennis sensation Sania Mirza for a multi-year contract. Hartwin Feddersen, Director of Marketing at Adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world. This is a big moment for adidas and for Indian sports. Sania Mirza’s appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador for adidas. She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.” Jim Latham, Head of global sports marketing at Adidas, said, “Sania is a terrific addition to the adidas family. Together with Ana Ivanovic and Anna Chakvetadze, Sania will lead our next generation of players. Sania has had a great 2007 and with her superb all-court game, we are sure she will be a force to reckon with on the tour.” Sania Mirza commented on her partnership with Adidas which goes back to her junior days, “I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and believe adidas’ experience and expertise will be a key part of my on-court performance in the future. I am really looking forward to wearing the stylish 3-Stripes for many years to come.” |
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