Adidas signs on Sania Mirza

Global sports brand Adidas signed India’s tennis sensation Sania Mirza for a multi-year contract. Hartwin Feddersen, Director of Marketing at Adidas India said, “Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world.

This is a big moment for adidas and for Indian sports. Sania Mirza’s appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador for adidas. She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her.”