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Sania to take Adidas globally

Thursday, 27 December 2007

Tennis star Sania Mirza was on Monday signed by world's leading sports brand addidas as its first global brand ambassador.

Announcing this, Hartwin Feddersen, director of marketing, adidas India said: "Sania is one of the most recognisable faces of global tennis and is a youth icon amongst young Asians across the world. Her appeal goes well beyond tennis and the sporting world and it's only natural for us to use her as a global brand ambassador."

Commenting on the tie-up with adidas, Sania Mirza said: "I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe adidas' experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come." Sania thus officially earns her stripes and joins a long list of adidas superstars like David Beckham, Kak , Lionel Messi, Zin dine Zidane, Sachin Tendulkar and Ricky Ponting.